Product Awareness20 February 2019
BRIEF: Increase product attributes & benefit awareness of INOA through L'Oreal Professionnel's global content, Celebrity LSP & Salon Expert, alongside increase conversions on the official Salon Locator.
EXECUTION: L’Oreal Professionnel’s INOA campaign was one of the biggest campaigns for PPD YTD'19. The digital platform was taken over with a minimal budget and 3 assets including a teaser, main video, and an INOA Salon Expert.
NOTEWORTHY ACHIEVEMENTS: Campaign achieved a reach of 42.72%, with an Engagement Rate of 9%, surpassing the industry benchmark of 6% in Pakistan, alongside Total Link Clicks of 8,277 to the Salon Locator were also recorded.
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