Managing PR Disaster20 February 2019
It all began with a single tweet from the global ‘Oreo’ Twitter account, which replied to a consumer asking about the product being halal or haram.
Objective: The tumble-effect ensued: Khalid Alvi Marketing shared a screenshot and ProPakistani followed by Brandsynario published clickbait articles with scandalous headlines. This only made matters worse, and suddenly everyone was talking about whether Oreo Pakistan is halal or haram. P.S. how could people’s favorite cookie, one they had grown up with, not be halal?
- 2.7K VOLUME OF TWEETS
- 32M TOTAL IMPRESSIONS
- 57% POSTIVE SENTIMENT
Managing PR DisastersIt all began with a single tweet from the global ‘Oreo’ Twitter account...Read Case
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