Paid Search works by pushing your ads to your desired audience at the top of search engines. In the realm of paid search, we call these ads PPC – because you only pay whenever someone clicks your ad. But here’s the bottom line: Google subtly places your ad on its first page in the midst of organic search results.
It is estimated that more than $100 billion were spent on Paid Search in the year 2018 alone, demonstrating the effectiveness of the program.

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