EASTRIVER ESSENTIALS
YOUR MONTHLY GUIDE TO WHAT’S HOT IN DIGITAL
EXECUTIVE
SUMMARY
Featured in this exclusive newsletter are the stand out campaigns of the month, and digibits our clients should be up-to-date with.
EDITION 20

FEBRUARY 2022
East River Achievements
WELCOMING ON-BOARD OUR NEW CLIENTS

EDITION 20

FEBRUARY 2022
Objective:
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Get organic traffic to the website
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Increase visibility on search engines
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Get website rank on the non-branded keywords
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Increase organic orders
Execution:
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Technical SEO Fixes
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Deep page title audit and adjustments
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Weekly keyword rankings review
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Targeted 55 keywords across the website
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Optimized the product pages with respect to search intent and relevancy
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Blog postings
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Image posting
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Social mentions
Results:
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15 keywords out of 55 keywords are ranking on 1st page of Google
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13 Keywords are ranking in Top-3
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Organic users - 109.25%
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Total clicks on the website - 46.17%
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Website’s impressions on Google - 28.01%
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E-commerce conversion rate - 16.90%
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Transactions - 165.22%
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Revenue - 195.43%
SEO Achievements:
Masarrat Misbah

EDITION 20

FEBRUARY 2022
Objective:
Bio-Labs is a pharmaceutical company manufacturing superior quality products for not only consumer specialized healthcare but animal healthcare as well. So, our mission is to create awareness about the products that they belong to Bio Labs and to increase their visibility over search engines.
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Get organic traffic to the website
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Increase visibility on search engines
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Get website rank on the non-branded keywords
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Create Brand Awareness
Execution:
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Technical SEO Fixes
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Deep page title audit and adjustments
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Weekly keyword rankings review
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Targeted relevant keywords for the website
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Optimized the product pages concerning search intent and relevancy
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Content optimization
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Tracking results
Results:
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Majority keywords are ranking on 1st page of Google
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Organic users increased on websites
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Increase in the Website’s impressions on Google
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Awareness of Bio – Lab’s products increased
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Organic users - 108.02%
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New users - 115.05%
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Total clicks on the website - 2.28K
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Total impressions on the website - 49.4K
SEO Achievements:
BIO LABS
EDITION 20

FEBRUARY 2022
Objective:
This year’s Karachi Eat festival was an enormous success. The three-day event, which took place near the beach at Clifton, drew in large crowds of foodies and culinary enthusiasts, who came to sample the best that Karachi’s restaurant scene had to offer. From traditional Pakistani cuisine to international favorites, there was something for everyone to enjoy. East River assisted Karachi Eat Festival's website to sell their tickets online, post images and videos, and had a great contribution towards the success of the event. The same website will be used in Islamabad and Lahore eat and we wish it will also be a great success!
Development Achievements:
KARACHI EATS OFFICIAL
EDITION 20

FEBRUARY 2022
Objective:
Increase positive word of mouth about Karachi Eat and engage foodies.
Key Takeaways:
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As per our sentiment analysis tool there are 1507 public posts about Karachi Eat that reached around 11M of people.
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400 positive mentions on public posts and 200 negative mentions, giving an overall net positive mention ratio of 66%.
Results:
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Total Estimate ROI Ad Value - 17.4M
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Digital Publication:
Earned Media - 2%
No. of Post - 12
Total Reach - 6.9M
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Electronic Media:
Earned Media - 68%
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Blogs & Print:
Earned Media - 18%
No.of article/blogs - 13
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Food Bloggers:
Earned Media - 18%
No.of bloggers - 47
No.of posts - 70
No.of stories - 345
Public Relations
Karachi Eat


EDITION 20

FEBRUARY 2022
Objective
Build awareness of Ponstan. Creating a public service message to generate awareness about the pain relieving properties of Ponstan.
Big Idea
2 way action – pain relief
Double mechanism
Execution
Creating a public service message, a 45 sec ad played on YouTube and Facebook. YT bumpers. Social media posts.
Content & Creative
PFIZER - PAIN RELIEF AWARENESS CAMPAIGN – PONSTAN
EDITION 20

FEBRUARY 2022
Objective
Capitalizing on the most biggest event of the year – PSL7.
Big Idea
Building association of the brand TUC and establishing TUC as the “snack” to munch on during the PSL 7 season.
Execution
Showcasing the light-hearted rivalry between cricket enthusiasts during the PSL season and how you can celebrate your best cricket moments this season with TUC. Snackable content: 20 second DVC
Content & Creative
TUC - TUC X PSL7 CAMPAIGN
EDITION 20

FEBRUARY 2022
Objective
Creating visuals that would appeal to the audience to come to the event.
Big Idea
ISLAMABAD EATS
Execution
Social media posts for vendors, bloggers, invites, tickets and branding done for the event along live social media posting and event coverage. Content created: About 150 social media posts. OOH and event branding and Instagram stories live updates.
Content & Creative
ISLAMABAD EATS X EAST RIVER

EDITION 20

FEBRUARY 2022
Paid Media
Performance Marketing

Objectives: Conversions
ROAS: 18x

Objectives: Post Engagement
CPR: Rs. 0.15

Objectives: Conversions
ROAS: 18x

Objectives: Post Engagement
CPR: Rs. 0.15
EDITION 20

FEBRUARY 2022
Paid Media
Performance Marketing

Objectives: Conversions
ROAS: 14.41x

Objectives: Conversion
ROAS: 13.10x

Objectives: Conversions
ROAS: 14.41x

Objectives: Conversion
ROAS: 13.10x
EDITION 20

FEBRUARY 2022
Digitales
DIGITALES:
BY EAST RIVER
Digitales - A digital talk show now in its second season where unique stories are told. Each 40-minute episode featuring top entrepreneurs, social workers, change-makers and risk-takers becomes the perfect content for the audience's weekly shot of inspiration.
EDITION 20

FEBRUARY 2022
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