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EASTRIVER ESSENTIALS

YOUR MONTHLY GUIDE TO WHAT’S HOT IN DIGITAL

EXECUTIVE
SUMMARY

Featured in this exclusive newsletter are the stand out campaigns of the month, and digibits our clients should be up-to-date with.

East River Achievements

WELCOMING ON-BOARD OUR NEW CLIENTS

Objective:

  • Get organic traffic to the website

  • Increase visibility on search engines

  • Get website rank on the non-branded keywords

  • Increase organic orders

Execution:

  • Technical SEO Fixes

  • Deep page title audit and adjustments

  • Weekly keyword rankings review

  • Targeted 92 keywords across the website

  • Optimized the product pages with respect to search intent and relevancy

  • Blog postings

  • Image posting

  • Social mentions

Results:

  • 80 keywords out of 92 keywords are ranking on 1st page of Google

  • 63 Keywords are ranking in Top-3

  • Organic users - 13%

  • Total clicks on the website - 19%

  • Website’s impressions on Google - 23%

  • E-commerce conversion rate - 105%

  • Transactions - 127%

  • Revenue - 147%

Development & SEO

Butterfly

Objective:

    Oreo launched a new flavor of chocolate cream and we wanted to create a hype through digital PR initiative, using their #Moreplayful #Morechocolatey

Execution:

    To generate maximum hype and awareness regarding Oreo More Chocolatey, through 20 mom bloggers for pre-hype stories and feed videos of celebrity influencers

Results:

  • Impressions - over 1M

  • Views - over 0.4M

  • Likes - over 50k

  • Reach - over 3M

Public Relations

Oreo Chocolate Launch

Objective:

    MoU Signing of Umair Jaswal as the Brand Ambassador For Dewan Motors BMW Store Launch.

Execution:

    To generate maximum hype through engaging media, bloggers and post content by legal Digital publications and press release so we can spread the news on social media as much as possible.

Results:

  • Total Estimate ROI Ad Value - 1.7M

  • Instagram:

      Total Est Ad Value - 47.3%

      Earned Media - 54.7%

      Paid Media - 45.3%

      No. of Post - 23

      Total Reach - 8.1M

  • Blogs(website):

      Earned Media - 100%

      No.of article/blogs - 8

Public Relations

BMW MOTORRAD SIGNING CEREMONY

Digitales

DIGITALES:
BY EAST RIVER

Digitales - A digital talk show now in its second season where unique stories are told. Each 40-minute episode featuring top entrepreneurs, social workers, change-makers and risk-takers becomes the perfect content for the audience's weekly shot of inspiration.

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