Objective:

• To create talkability & virality for the conference.

• Get a maximum number of Micro and Macro influencers to post highlights of the conference on their stories and feed to engage as much audience as possible.

• To take relevant KOLs on board to talk about the conference.

• Leverage all PR touchpoints to bring out the key message.

Key Takeaways:

• We can get more mileage by using Celebrities because people listen to them more than speakers.

• Align everything 1 week before the event for smooth execution.

• We should take out small clips from the speeches and spend them on media for post-event PR.

Results:

• Digital Publication:

  No. of publications - 24

• Twitter Trending:

  Total Tweets - 1399

  Potential Reach - 4.5M

  Re-tweets - 563

• Content Creators:

  Impressions - 2.14M

  Reach - 2.1M

  Views - 500K

  Likes - 66K

  Comments - 66K

  Posts - 57

  Potential Reach - 9.4M

  Stories - 200

Public Relations

OICC Reports: Unilever

Objective:

Increase positive word of mouth about Islamabad Eat and engage foodies.

Key Takeaways:

• As per our sentiment analysis tool there are 295 public posts about Islamabad Eat that reached around 737K of people.

• 110 positive mentions on public posts and 18 negative mentions, giving an overall net positive mention ratio of 86%.

Results:

• Total Estimate Ad Value (Earned Media) - PKR 9.2M

• Digital Publication:

  No. of Publications - 15

  No. of Post - 15

  No. of Reach - 4.8M

• News Channels:

  No. of Channels - 22

  No. of Air Time - 11:00

  No. of Videos - 7

• Articles/Blogs:

  No.of article/blogs - 7

  No.of print media - 6

• Food Bloggers:

  No.of invites - 34

  No.of eat official bloggers - 26

  No.of stories - 608

  No.of posts - 70

  No.of reach - 2M

Public Relations

Islamabad Eat