EASTRIVER ESSENTIALS
YOUR MONTHLY GUIDE TO WHAT’S HOT IN DIGITAL
EXECUTIVE
SUMMARY
Featured in this exclusive newsletter are the stand out campaigns of the month, and digibits our clients should be up-to-date with.
EDITION 20

APRIL 2022
Objective:
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Get organic traffic to the website
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Increase visibility on search engines
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Get website rank on the non-branded keywords
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Increase organic orders
Execution:
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Technical SEO Fixes
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Deep page title audit and adjustments
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Weekly keyword rankings review
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Optimized the product pages with respect to search intent and relevancy
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Social mentions
Results:
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87 keywords out of 116 keywords are ranking on 1st page of Google
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58 Keywords are ranking in Top-3
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Organic users - 56.55%
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New organic users - 63.15%
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Total clicks on the website - 52.01%
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Website’s impressions on Google - 40.25%
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Organic transactions increased - 62.38%
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Total revenue increased - 91.54%
SEO Achievements:
DAWLANCE

EDITION 20

APRIL 2022
Objective:
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Lead generation
Execution:
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Built on WordPress
Results:
Development Achievements:
Aligners

EDITION 20

APRIL 2022
Objective:
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To enhance look and feel of the website
Execution:
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Built on WordPress
Results:
Development Achievements:
Podogo

EDITION 20

APRIL 2022
Objective:
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To create talkability & virality for the conference.
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Get a maximum number of Micro and Macro influencers to post highlights of the conference on their stories and feed to engage as much audience as possible.
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To take relevant KOLs on board to talk about the conference.
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Leverage all PR touchpoints to bring out the key message.
Key Takeaways:
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We can get more mileage by using Celebrities because people listen to them more than speakers.
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Align everything 1 week before the event for smooth execution.
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We should take out small clips from the speeches and spend them on media for post-event PR.
Results:
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Digital Publication:
No. of publications - 24
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Twitter Trending:
Total Tweets - 1399
Potential Reach - 4.5M
Re-tweets - 563
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Content Creators:
Impressions - 2.14M
Reach - 2.1M
Views - 500K
Likes - 66K
Comments - 66K
Posts - 57
Potential Reach - 9.4M
Stories - 200
Public Relations
OICC Reports: Unilever


EDITION 20

APRIL 2022
Objective:
Increase positive word of mouth about Islamabad Eat and engage foodies.
Key Takeaways:
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As per our sentiment analysis tool there are 295 public posts about Islamabad Eat that reached around 737K of people.
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110 positive mentions on public posts and 18 negative mentions, giving an overall net positive mention ratio of 86%.
Results:
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Total Estimate Ad Value (Earned Media) - PKR 9.2M
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Digital Publication:
No. of Publications - 15
No. of Post - 15
No. of Reach - 4.8M
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News Channels:
No. of Channels - 22
No. of Air Time - 11:00
No. of Videos - 7
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Articles/Blogs:
No.of article/blogs - 7
No.of print media - 6
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Food Bloggers:
No.of invites - 34
No.of eat official bloggers - 26
No.of stories - 608
No.of posts - 70
No.of reach - 2M
Public Relations
Islamabad Eat


EDITION 20

FEBRUARY 2022
Paid Media
Performance Marketing

Objectives: Conversions
Platform: Facebook Network
CPA: -150%

Objectives: Brand Awareness
Platform: Facebook Network
Reach: +20%

Objectives: Conversions
ROAS: 18x

Objectives: Post Engagement
CPR: Rs. 0.15
EDITION 20

APRIL 2022
Digitales
DIGITALES:
BY EAST RIVER
Digitales - A digital talk show now in its second season where unique stories are told. Each 40-minute episode featuring top entrepreneurs, social workers, change-makers and risk-takers becomes the perfect content for the audience's weekly shot of inspiration.
EDITION 20

APRIL 2022
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