EASTRIVER ESSENTIALS
YOUR MONTHLY GUIDE TO WHAT’S HOT IN DIGITAL
EXECUTIVE
SUMMARY
Featured in this exclusive newsletter are the stand out campaigns of the month, and digibits our clients should be up-to-date with.
- Development & SEO:
- Public Relations
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Paid Media/Performance Marketing
- Butterfly
- Candi
- Puright
-
Digitales
- Interview with Founder of Karachi Eat
EDITION 20

JANUARY 2022
East River Achievements
WELCOMING ON-BOARD OUR NEW CLIENTS


EDITION 20

JANUARY 2022
Objective:
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Maximize organic traffic to the websites
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Enhance visibility on search engines
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Acquire website rank on the non-branded keywords
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Proliferate transactions & revenue for E-Commerce websites
Execution:
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Technical SEO Fixes
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In-depth page title audit and adjustments
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Weekly keyword rankings review
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Target relevant keywords for the websites
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Optimize the product pages relating to search intent and pertinency
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Content optimization & blog postings
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Maintain tracking results for effective outcomes
Results:
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The majority of keywords are ranking on Google’s First page
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Organic users are increased on both E-commerce and Services based websites
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Escalation in the Website’s impressions on Google
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Growth in E-commerce conversion rate
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We have obtained maximum transactions through potential buyers by targeting the right audience
SEO Performance


EDITION 20

JANUARY 2022
Objective:
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BMW Dewan Motorrad Showroom Launch Lahore.
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Ribbon Cutting & Inauguration by Nabiha Yousuf, CEO. Along with Umair Jaswal.
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Media Coverage & Publications
Execution:
Invite media, Invite bike lovers, bloggers and Digital publications to spread the news about Dewan Motorrad as much as possible.
Results:
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Total Reach - over 7.7M
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Views - over 0.4M
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Likes - over 50k
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Reach - over 3M
Public Relations
BMW MOTORRAD LAHORE EVENT
EDITION 20

JANUARY 2022
Objective:
-
BMW Dewan Motorrad Showroom Launch Lahore.
-
Ribbon Cutting & Inauguration by Nabiha Yousuf, CEO. Along with Umair Jaswal.
-
Media Coverage & Publications
Execution:
Invite media, Invite bike lovers, bloggers and Digital publications to spread the news about Dewan Motorrad as much as possible.
Results:
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Total Estimate ROI Ad Value - 1.7M
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Instagram (Digital):
Total Est Ad Value - 25%
Earned Media - 18%
Paid Media - 82%
No. of Post - 25+
Total Reach - 7.7M+
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Blogs (Articles):
Total Est Ad Value - 33%
Paid Media - 38%
Earned Media - 62%
No.of article/blogs - 7+
Public Relations
BMW MOTORRAD SIGNING CEREMONY

EDITION 20

JANUARY 2022
Paid Media
Performance Marketing


EDITION 20

JANUARY 2022
Digitales
DIGITALES:
BY EAST RIVER
Digitales - A digital talk show now in its second season where unique stories are told. Each 40-minute episode featuring top entrepreneurs, social workers, change-makers and risk-takers becomes the perfect content for the audience's weekly shot of inspiration.
EDITION 20

JANUARY 2022
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