Every engagement starts with a paid Diagnostic. Not because we need the revenue, because it's the only way either side knows what they're actually dealing with before money changes hands.
The Diagnostic stands alone. The Sprint builds on it. The Retainer builds on both. At each stage you have a real result in hand before deciding what comes next.
A deep audit of your full commercial system, landing pages, tracking, paid media, SEO, AEO readiness. Written in plain language. No buzzwords. A 90-day action plan you can execute with us, in-house, or with another agency.
If you're not ready to invest in understanding your own system, you're probably not the client this model was built for.
Book a Diagnostic →Takes the three highest-priority findings from your Diagnostic and executes them. Scope is defined by your audit, not by a sales conversation. Fixed price, fixed deliverables, no drift.
By week eight, you have real results in hand. You decide whether to continue.
Paid media, monthly CRO cycles, SEO and AEO iteration, attribution dashboard, technical maintenance. Every component makes the others sharper. By month three, you'll see why agencies that run things separately can't compete with this.
A client who's read their audit and seen the Sprint results already knows what comes next. The proposal is a formality.
No competitor runs this engagement structure. Most agencies give away their thinking in free consultations that are actually sales calls. The reason East River Digital doesn't is the same reason you shouldn't accept it from an agency that does.
The Diagnostic is a complete product — the action plan is yours regardless. The Sprint delivers results before a Retainer is discussed. There's no stage where you're locked in before you've seen what we actually do.
The Diagnostic gives us read-only access to your accounts before agreeing to a Sprint or Retainer. No inherited debt surprises. No discovering three months in that your tracking is completely broken.
Sprint deliverables are defined by your audit findings — not by what an account manager wants to sell. The three highest-priority fixes are the ones your own data surfaced, not the most expensive ones.
The team that ran the Diagnostic runs the Sprint runs the Retainer. Every decision made in month one is still understood in month six. No knowledge loss. No re-briefing. No "that was the old team."
Fixed price. Two weeks. A 90-day action plan that's yours to keep, whether or not you continue with us.
Most clients continue. But that's their choice to make.