Service 01 · Commerce

Your store. Your acquisition.
One team for both.

When the people running your ads don't know what happens after the click, revenue leaks in the gap. We close it, because the people who built your store are the same people running your acquisition.

Chapter 01 · Build

Stores that convert
from day one.

Shopify · WooCommerce · Headless · Custom
Chapter 02 · Migrate

Replatform without
the revenue dip.

Zero-downtime cutover · SEO preserved
Chapter 03 · Operate

Run by the people
who built it.

Live · No handoff fees · One contract
Chapter 04 · Acquire

Meta & Google.
Same hands.

Built-to-convert landing pages
01
Chapter 01 · Build

We build stores for conversion
from day one.

Not as a later optimisation. The people we put on your PDP are the same people running Meta campaigns against it on Monday, so the page exists for the same reason the ad does.

Most brands rebuild because the site they have can't be fixed. We build stores that stay worth fixing.
Pick a platform, we'll show you the stack we ship
StorefrontShopify · Shopify Plus · custom Liquid themesLiquid
CheckoutShop Pay + Checkout ExtensibilityExtensions
Apps & SubsRecharge · Klaviyo · Judge.me · custom appsEcosystem
ScaleFlow automations · Launchpad · ScriptsPlus
Headless-readyStorefront API + Hydrogen when neededOptional
DTC brandsShips in 8–12 weeksLaunch & scale
StorefrontWordPress + WooCommerce · custom themesPHP
ContentACF · Gutenberg blocks · editorial commerceCMS-first
PaymentsStripe · PayPal · regional gatewaysFlexible
ExtensionsSubscriptions · Memberships · custom pluginsOpen
PerformanceObject cache · CDN · query tuningHardened
Content-led commerceFull ownershipPlugin-extensible
FrameworkLaravel · CodeIgniter · bespoke PHPCustom
DatabaseMySQL / MariaDB · Redis for sessionsRelational
CatalogBespoke product · pricing · inventory modulesBuilt to fit
CheckoutCustom flows · multi-gateway · regional taxTailored
AdminRole-based dashboards · reporting · ops toolsOwned
When platforms don't fitYou own the codeBuilt around your model
ERP / OMSNetSuite · SAP · Dynamics · UnleashedTwo-way
CRM & MarketingSalesforce · HubSpot · KlaviyoSynced
Logistics3PL · ShipStation · carriers · trackingLive
Payments & TaxStripe · Adyen · Avalara · TaxJarCompliant
MiddlewareCustom REST / GraphQL · webhooks · queuesResilient
Systems that talk to each otherRetries & logs built-inNo manual exports
ConnectorOdoo ↔ Shopify / Woo / custom storefrontsNative
InventoryMulti-warehouse sync · real-time stockUnified
OrdersOrder → invoice → fulfilment automationEnd-to-end
AccountingTax · ledgers · reconciliations in OdooClean books
Custom modulesBespoke Odoo apps · workflow tailoringPython
One source of truthOps + commerce alignedScales with the business
02
Chapter 02 · Migrate

We replatform without
the revenue dip.

The migration is a project. Keeping your conversion rate stable during it is a discipline, one most agencies don't have. We protect the line while we move the house.

A clean migration is invisible from the customer side. That's the whole test.
Drag the line, see the difference
WEEKLY REVENUE · INDEXED +0% variance
Week −8Week 0 · cutoverWeek +8
-28%
Rev. at week +4
-1.4pp
CVR delta
-34%
Organic sessions
Legacy → ShopifyData migrationSEO preservationRevenue continuity
03
Chapter 03 · Operate

Run by the people
who built it.

When something breaks at 11pm, the person we put on the call was in the room when the decision that caused it was made. That's the whole model. Most shops vanish at launch, we don't.

A launch is a ribbon-cutting. Operations is the building.
This is what a typical week looks like on retainer
East River Digital Ops · Live feed
LIVE
Site maintenancePerformancePlugin managementSecurity
Why one team

The gap where revenue disappears.
We close it.

Your paid team
"The landing page is the problem."
Tap to flip →
How we handle it
The same engineer ships the landing page and reads the ad's heatmap. One ticket, one owner.
← Flip back
Your CRO team
"The traffic quality is the problem."
Tap to flip →
How we handle it
Our media buyer sits in the CRO stand-up. Every test is designed against a traffic source we run.
← Flip back
Your web team
"That's not our part of the stack."
Tap to flip →
How we handle it
It's all our stack. Platform, tracking, media, creative. No one else to escalate to, that's the point.
← Flip back
Six months. Three partners. Nobody owns the result. We're one partner, so there's no gap between partners for revenue to fall through.
Close your gap →
What we're certified on

Opinionated about platforms.
Honest about which one fits you.

We'll recommend the platform that fits your next five years, not the one we have the most licenses for. Filter below by the kind of work you're planning.

Shopify Plus

Partner · DTC brands

Fast to ship, fast to iterate. Our default unless there's a real reason it isn't.

→ 40+ builds shipped

Adobe Commerce

B2B · Complex catalog

When merchandising control and multi-site governance get serious.

→ B2B-ready

BigCommerce

Partner · Mid-market

Open APIs, clean multi-storefront, fair economics where it earns its place.

→ International-first

Headless

Next.js · commercetools

When the storefront has to be a performance product. You own what we ship.

→ 95+ Lighthouse

Google Partner

Ads · Search · PMax

PMax governance, Shopping feed health, brand defense and incrementality.

→ Certified

Meta Business

Ads · Creative

Creative testing, audience strategy, post-iOS-14 attribution done right.

→ Partner badge

Klaviyo & HubSpot

Lifecycle · CRM

Revenue flows we build around your data, not a template we pulled from a library.

→ Gold partner

GA4 · Attribution

Tracking · Reporting

Server-side tagging, consent mode, dashboards that match your P&L.

→ Server-side
The Diagnostic

Let us find what costs you
before we rebuild anything.

Two weeks. Fixed price. We audit your full commerce stack, platform health, acquisition structure, tracking accuracy, AEO readiness, before we write a single line of code.