Moment Targeting

20 February 2019

BRIEF: Capitalize on the FIFA World Cup with a campaign creating relevance between the brand and the event to establish the Ice cream Sandwich as a perfect game snack.

MARKETING INSIGHT: Targeting the right moments during a match triggers positive sentiment in the audience.

EXECUTION: Using a Moment Targeting Strategy, we recreated some iconic moments of the past FIFA World Cups to promote nostalgia in the audience, as well as highlight important moments of an ongoing match. Engaging, humorous copy, with animated images and videos proved to be popular amongst the audience.

NOTEWORTHY ACHIEVEMENTS: Wall’s Goodbye Serious has established itself as the perfect sports snack – visit Wall’s Goodbye Serious Facebook page to relive some of the biggest moments of FIFA World Cup 2018.

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