Managing PR Disaster

20 February 2019

It all began with a single tweet from the global ‘Oreo’ Twitter account, which replied to a consumer asking about the product being halal or haram.

Objective: The tumble-effect ensued: Khalid Alvi Marketing shared a screenshot and ProPakistani followed by Brandsynario published clickbait articles with scandalous headlines. This only made matters worse, and suddenly everyone was talking about whether Oreo Pakistan is halal or haram. P.S. how could people’s favorite cookie, one they had grown up with, not be halal?

Results:

  • 2.7K VOLUME OF TWEETS
  • 32M TOTAL IMPRESSIONS
  • 57% POSTIVE SENTIMENT

Case Studies

  • Managing PR Disasters

    It all began with a single tweet from the global ‘Oreo’ Twitter account...Read Case
  • Moment Targeting

    Capitalize on the FIFA World Cup with a campaign creating relevance...Read Case
  • Product Awareness

    Increase product attributes & benefit awareness of INOA through L'Oreal...Read Case

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